Posted on 03 December 2012 by
Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]
Posted on 28 November 2012 by
Following on from our initial write-up of the Mobile Marketing Association Forum in Istanbul we have gained further insights around how mobile is changing customer expectations and demand. With Turkey a burgeoning hub of digital brand engagement with consumers hungry for content, where best than to hear about some of the best practices brands can […]
Posted on 16 November 2012 by
Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]
Posted on 13 November 2012 by
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 07 November 2012 by
A hub for all new innovation in digital security and identity, the CARTES 2012 Expo in Paris is in full swing. Wandering around the various demonstrations, I am seeing firsthand how the latest technology innovations will be impacting our lives. One such benefit that the smart card has brought to us is mobile payments, a […]
Posted on 04 October 2012 by
How do you prioritise your written communication? I’m willing to bet that most of us read text messages long before we read emails. In truth, this is because most of us put family and friends ahead of our colleagues in our communication ‘schedules’. But what happens when these worlds collide? The SMS text message is […]
