Posted on 21 January 2014 by Marta Bordonada
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]
Posted on 27 February 2013 by Thales DIS
Day two and three at #MWC13 saw more big brands and emerging innovators take to the world stage, but among the hustle and bustle of the trade show, I had the pleasure of attending a conference on mobile marketing; you may have been there too? The title: How Not to Build a Mobile Campaign, certainly […]
Posted on by Marta Bordonada
The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]
Posted on 26 February 2013 by Marta Bordonada
Welcome to day two of the biggest mobile conference in the world. The technology buzz continues with more delegates pouring into the new Fira venue and plenty of major announcements. We’re driving ever further NFC engagement with the NFC Experience and with our own announcements with Japanese mobile operator KDDI to enable quicker and more […]
Posted on 25 February 2013 by Marta Bordonada
A bigger Fira means a bigger connected venue: last year’s Connected House was only the beginning, with this year’s Mobile World Congress boasting a whole Connected City. And so of course we have been to visit it. Launched in conjunction with the likes of AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, there’s a car […]
Posted on 21 March 2024 by Yecaneh Aguado
At huge events like Mobile World Congress (MWC), it’s common to feel overwhelmed by information. We attend sessions, meet new people, and take in fresh insights. But then, by the time we get back home, it’s become too much to process. The temptation can be to simply revert back to our everyday routines and ways […]