Tag: Mobile World Congress

Where was mobile marketing at Mobile World Congress?

You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]

NFC is always a hot topic, especially at NFC World…

Just a few weeks ago NFC services launched in Singapore and with over 20,000 point-of-sales, it is an exciting time to see where NFC technology will take us. For those of you, who are more visually inclined, take a look at this infographic outlining a day in the life of an NFC user. The mobile […]

Contactless Challenge Day 9: Jon edges towards victory

With only one day remaining of our inaugural contactless challenge, our two competitors have been desperately searching for new ways to boost their total points – even if they are more than 700 miles apart. As revealed yesterday, Ewan has taken his contactless challenge international in Barcelona, while Jon continues in London. However, Ewan failed […]

NFC at Mobile World Congress – how likely is it?

Regular followers of our blog will recall the Contactless Challenge that we ran towards the end of 2012, pitting two bloggers against each other to test London’s readiness for NFC payments. During the challenge one of our bloggers, Ewan MacLeod, had to travel to Barcelona for a conference. He thought it wouldn’t be a problem […]

2013 – the year of connections

Is it the year of mobile advertising? The year of NFC and mobile payments? Well, according to the Consumer Electronics Show (CES) and AllThingsD.com, 2013 could be the year the ‘Connected Home’ becomes a reality. We have blogged before about smart homes, sharing our perspective on the one hosted by the GSMA at Mobile World Congress […]

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