Posted on 14 November 2013 by
We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]
Posted on 12 November 2013 by
Reporting live from the MMA EMEA Forum in London, mobile is naturally at the core and forms a connection point to all devices. And the good news is that there has been a huge amount of progress in mobile marketing over the last five years. Did you know, for example, that smartphone penetration in the […]
Posted on 14 December 2012 by
Predictions abound that smartphones are dominating the world – whether it’s tech vlogger Lamarr Wilson claiming that they will “eat our children and wives” or (on a more serious note) research firm IHS forecasting that smartphones will account for half the mobile phone market by 2013. httpv://www.youtube.com/watch?v=dF3cypHPbJ8 There is little doubt that smartphones are becoming […]
Posted on 20 November 2012 by
The holiday season is upon us, and it’s time to shop. Every year on Black Friday consumers wake up early and head out to get the best deals on holiday gifts. More and more, though, they are doing the shopping online from home, with some sleeping in or getting up at 3am to get the […]
Posted on 27 February 2012 by
It’s hard to pinpoint what makes something a success. Walking around the halls here at Mobile World Congress you see many new shiny gadgets, products and people clamoring to show you the latest service offering. However, not all of these make it beyond Barcelona. So, how can you tell when an offering is innovative and […]
Posted on 26 January 2012 by
We have blogged a lot about mobile payments here at Gemalto. Aside from our involvement in the ISIS mobile commerce platform, it’s a topic that we think will continue to be of interest to many of our readers – whether telecom operators, consumers, banks, credit card merchants or transport and retail providers. The mobile device […]
