Tag: Smart phone

Engaging with the mobile consumer

It’s fair to say that the modern consumer is bombarded with marketing messages. Before even arriving at their desk on a Monday morning, the average person will already have been exposed to radio advertising whilst they get dressed, print ads in their morning paper, billboard advertising on their walk to the station and yet more […]

A mobile hotspot that’s fit for the road

The promise of a fully “connected car” in the near future is an exciting prospect for drivers, passengers, mobile operators and manufacturers alike. Reliable web access on the move could help power real-time traffic advice, allow passengers to enjoy their journey and enable MNOs to deliver relevant, targeted services to motorists. However, turning a car […]

IoT

The office of the past, present and future – Part…

The desk has a very particular place in the psyche of the workplace. For decades, used as status symbols for those in positions of power: giant mahogany monoliths aimed at projecting a position of importance upon whoever sat before them. However, this mindset may be shifting. As increased mobility becomes a vital part of the […]