Posted on 26 April 2011 by
Who hasn’t received an unwanted SMS and had to click several buttons to open, read and finally delete the message? With a steady increase in mobile advertising, practices such as this have unfortunately become very common in recent years, irritating a growing number of users. With a different idea in mind, and completely focused on […]
Posted on 18 April 2011 by
With over 5 bn subscribers worldwide, the mobile as a marketing channel is rising. Have a look at some of the stats we’ve compiled to show that we’re talking business here. Vodafone and Claro know what they’re doing…
Posted on 14 February 2011 by
This morning at the start of the Mobile World Congress we announced Facebook for SIM whereby the application is embedded on the card. This means that anyone, with even the most basic phone can access the core services from the leading social network.
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Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
