Tag: Text message

The death of SMS – but more messaging

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]

Mobile Marketing and the ubiquitous Text Message

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]

GITEX 2012: Mobile transforming customer relationship management

Many companies have realized that a great way to reach and engage with customers, regardless of their location, is via mobile devices. More intelligent companies realize that the mobile phone can even drive customer engagement and offer insight into customer preferences, ultimately securing brand loyalty and additional revenues. But just how is mobile technology redefining […]

Emerging payments in emerging markets

Today, smartphones give us round-the-clock access to a wealth of information and services. We can book hotels, email colleagues or reserve a table at our favourite restaurant (and even pay the bill via the handset). But what about those of us who don’t own a smartphone?  In countries such as the US and the UK, […]

Mexico’s new Transfer: Money via text message

We’ve seen smartphone apps and mobile banking revolutionise the lives of office workers, city slickers, business moguls and IT gurus across the globe this year, but what about the rest of society? Launching in Mexico, Transfer is a ubiquitous new mobile money platform offered by the joint venture between América Móvil/Telcel, Citibank´s Mexican unit Banamex […]