Posted on 25 February 2013 by
We’ve already blogged about handset manufacturers and innovators in the mobile space, but where would be without the mobile operators? In the opening keynote of 2013’s Mobile World Congress, CEOs from some of the world’s largest and most important operators discussed the challenges and opportunities ahead for the mobile industry. Here are some of the […]
Posted on 13 November 2012 by
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 30 May 2012 by
On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]
