Blogger profile: Isabelle Lodo

Isabelle works in marketing communication for Gemalto’s Telecom business. Blogs on everything mobile, especially events and news. I cannot get away from social media in private life… whether to invite my friends to go walking near the sea or to have a drink with them in a bar.


Blogs by this author

When is innovation truly innovative? When it is a success.

It’s hard to pinpoint what makes something a success. Walking around the halls here at Mobile World Congress you see many new shiny gadgets, products and people clamoring to show you the latest service offering. However, not all of these make it beyond Barcelona. So, how can you tell when an offering is innovative and […]

IoT

Mobile World Congress – stand transformation

We wanted to share how our stand has been transformed from an ugly duckling into a beautiful swan – well, ok, stand. Here are a couple of before and after photos. More to follow over the next few days as each of the estimated 60,000 attendees arrives and explores Hall 8. BEFORE: AFTER:  

MWC 2012 – our tips to surviving the world’s largest…

Most of us in the industry are seasoned MWC-goers. In fact, some of us even remember when the biggest mobile phone trade show was held in Cannes, France, when it was known as 3GSM World. However, there are a few things that are worth being reminded of: it’s a long and intensive show and you’re […]

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