Blogger profile: Marta Bordonada

Works in Marketing Communications for Gemalto's Telecom business. Blogs on everything mobile, especially events and news. Latin heritage but fan of British humor

Website: http://www.gemalto.com/telecom


Blogs by this author

Getting the next billion online – thoughts from Mobile World…

If ever there was a soundbite to make an audience of telecoms folk sit up and take notice it was this: between now and 2050, three quarters of new mobile customers will come from emerging markets. This was the prediction outlined by Manoj Kohli of Bharti Airtel in his keynote address to MWC delegates in […]

How to be smart with dumb phones

I expect many of our readers will know someone who either gave or received a smartphone over the last few months. They’re ubiquitous these days and I’ve even seen kids who can’t be more than two or three years old using a smart device. Thomas Husson blogged for Forrester on mobile trends from 2012 at the end […]

(Don’t) keep it to yourself: mobile cloud sharing is on…

We recently conducted a survey in Europe, Asia, South America and Africa looking at the state of back-up and sharing uptake and concerns from a consumer perspective.  We found a huge demand (and opportunity for MNOs) for personal cloud services, including sharing services. 73 percent of survey respondents said they would use sharing services if […]

The future is mobile – The Gemalto Netsize Guide is…

Last year saw the release of the 10th edition of our Netsize Guide, focusing on mobile CRM, NFC adoption and increasing SMS volumes. The 2013 edition, now available for free download, is just as noteworthy… Whereas, once upon a time, the Gemalto Netsize Guide might have been more relevant to mobile industry players, today it […]

The death of SMS – but more messaging

You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]

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