Rapid digitalisation has left our daily lives almost unrecognizable compared to just a few years ago. Consider transport and how digital ticketing, identity documents and security processes have revolutionized how we move from place to place.
The way consumers approach banking and payments has also significantly shifted – just look at the growth in popularity of payment solutions such as digital wallets, contactless payments and online banking. All of these have transformed from a novelty enjoyed by only those with access to the most cutting edge tech, to an indispensable facet of our daily lives.
The result – financial institutions are having to rapidly adapt to meet evolving customer expectations. Modern card programs have emerged as a result, revolutionizing transactions (online and in-person). These solutions are essential for building a future defined by trust, convenience, and better access to payment services.
Beyond this, they also create an enhanced experience for users, optimised end-user engagement, lower operating costs and strong marketing and branding tools for card issuers.
In this article for Financial IT, Bertrand Knopf, Executive Vice President, Banking and Payments Business Unit at Thales, takes a closer look at the capabilities of modern payment solutions and how they can be utilized to enhance customer trust and loyalty.
Read the full article here: Empowering Customers in the Modern and Responsible Payments Landscape.
For further reading, check out our latest blogs on the topic of modern payments:
