Posted on 27 February 2014 by Muriel Charriere
A few years ago at Mobile World Congress, as NFC was beginning to gain traction as a mainstream technology, much was made of the possibilities of mobile wallets. Today, those possibilities have become a reality. The videos below give a step-by-step demonstration of how the mobile wallet now works in practice.Gemalto’s Mobile Wallet solution offers end-users and retailers alike a quick, […]
Posted on 01 March 2012 by Isabelle Lodo
It’s the final day of Mobile World Congress 2012. According to reports, over 67,000 attendees from 205 countries swung by the biggest mobile phone conference in the world, and we certainly saw a few of them at our stand. As one of our final blog posts on the show we wanted to share some insights […]
Posted on 02 August 2011 by Thales DIS
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]