Will 2011 be the year of NFC? – Interview with…
Posted on 14 February 2011 by
Mark Roberti, editor of RFID Journal, which covers all forms of radio frequency identification, including NFC, has sent us questions about NFC that he hears from readers.
Tag: Gemalto
What is holding NFC back? – Question from Mobile Marketer
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Who can (or should) lead in NFC? – Question from…
Posted on 18 February 2011 by
As part of our series of questions from bloggers and journalists, Sarah Clark, editor of NFC World and author of NFC Business Models, asks Gemalto who is currently in the strongest position to take advantage of the benefits that NFC technology has to offer?
GSMA CEO says machine-to-machine (M2M) key to innovation
Posted on 01 March 2011 by
On the Tuesday morning of Mobile World Congress, Rob Conway, GSMA CEO, opened Congress declaring that the mobile industry is entering a ‘third wave of innovation’. Mobile connectivity is becoming part and parcel of everyday life, in business and in our personal lives, helping to create a smarter and more connected lifestyle. See pick-up on […]
Top 10 Mobile Marketing trends for 2011 revisited
Posted on 19 May 2011 by
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
The 21st century CRM
Posted on 20 June 2011 by
Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.