Posted on 26 April 2011 by
Who hasn’t received an unwanted SMS and had to click several buttons to open, read and finally delete the message? With a steady increase in mobile advertising, practices such as this have unfortunately become very common in recent years, irritating a growing number of users. With a different idea in mind, and completely focused on […]
Posted on 28 April 2011 by
Nice overview with case studies from our friends at Netsize. Worth checking out.
Posted on 12 July 2011 by
Watch the video that shows how Interactive SMS channel is a great channel for permission-based marketing. Four characters easily interact with their mobile operators using this simple and efficient tool. See for yourself how you can use it with your customers.
Posted on 10 August 2011 by
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 04 May 2011 by
Mobile marketing is definitely growing but the mainstream emergence of mobile advertising will not be without a few bumps in the road. Here are a few which mobile marketers will have to consider…
Posted on 06 May 2011 by
Caroline Doussot, head of Gemalto Mobile Marketing Services, gives us the low-down on this technology in an interview with Mobile Marketing Magazine and Vivo Brazil tells us why it’s working for them.
