Tag: Mobile marketing

3 golden rules for marketing campaigns: reach, engagement and financial…

Posted on 04 June 2011 by

I wanted to share with you a  video of Ralph Santana,  Samsung’s CMO,  where he  identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]

Mobile

The 21st century CRM

Posted on 20 June 2011 by

Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.

Mobile

Smartphone users still prefer SMS offers

Posted on 28 June 2011 by

Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.

Mobile

Mobile advertising doubles in size

Posted on 30 June 2011 by

Consumers are jumping onto high speed 3G & 4G networks while utilizing smartphones in droves and advertisers are right behind them. Will mobile advertising be a $20 billion industry by 2015, compared to under $2 billion last year? Gartner thinks so, and new research from comScore shows why.

Mobile

10 Tips to make mobile marketing work for your business

Posted on 01 July 2011 by

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.

Mobile