Top 10 Mobile Marketing trends for 2011 revisited
Posted on 19 May 2011 by
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Tag: Smart Message
Getting your message across: 10 tips for effective text message…
Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Achieving mobile marketing success – Interview with MobileZeitgeist
Posted on 14 February 2011 by
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
3 golden rules for marketing campaigns: reach, engagement and financial…
Posted on 04 June 2011 by
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
SMS innovation and dynamic mobile content drives mHealth initiatives in…
Posted on 16 July 2014 by
It’s unsurprising that the latest mobile health services, based on smartphones and the latest M2M technology, are making waves in the USA and Europe, changing the lives of people through remote health monitoring, digital pill reminders, and so on… but who would have thought that “mHealth” would reach Africa so quickly?! How? Instead of M2M […]
Where’s the money in customer experience management?
Posted on 24 February 2013 by
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]