Tag: SMS

EBG: Perspectives from the Mobile & Social Media event of…

Hello from Paris at the EBG event. The catchphrase these past two days has been ‘If you snooze, you lose.’ While that might be taking it a bit far, it’s certainly true that it’s been a highly engaging and fast-moving conference in a fast-moving and evolving industry. And, having dosed up on coffee, I’m keen […]

Emerging payments in emerging markets

Today, smartphones give us round-the-clock access to a wealth of information and services. We can book hotels, email colleagues or reserve a table at our favourite restaurant (and even pay the bill via the handset). But what about those of us who don’t own a smartphone?  In countries such as the US and the UK, […]

Why mobile is the new king of advertising

We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]

SMS is still a winner: Why Eurovision is wrong to…

On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]