Tag: SMS

Mind Your PVQs

Bruce Schneier’s recent post in which he said that secret questions had reached a ‘new low’ may have shocked some casual observers, but for me it simply underlines a problem which is all too common. Personal verification questions (PVQs) and answers have been the de facto solution for forgotten passwords since the creation of email […]

The rise of mobile marketing

With over 5 bn subscribers worldwide, the mobile as a marketing channel is rising. Have a look at some of the stats we’ve compiled to show that we’re talking business here. Vodafone and Claro know what they’re doing…

Best practices on mobile permission-marketing

Who hasn’t received an unwanted SMS and had to click several buttons to open, read and finally delete the message? With a steady increase in mobile advertising, practices such as this have unfortunately become very common in recent years, irritating a growing number of users. With a different idea in mind, and completely focused on […]