Works in Marketing for NFC at Thales. Blogs on all matters NFC, TSM and ecosystems. Lucky to live in Nice, not only for the sunshine but also to be among the first regular NFC phone users in the world.
Website: http://www.gemalto.com/telecom
Posted on 10 June 2011 by
Despite all the recent hype around mobile payments and NFC with announcements from Orange and Barclaycard in the UK and Google Wallet launching in the US with Citi and MasterCard there is still a certain amount of skepticism. Consumer attitudes vary quite radically, depending on when they were surveyed and where they live.
Posted on 10 May 2011 by
Last month Oracle published an article that stated that NFC transactions were too slow. They have been conducting some tests combining payment, coupons and loyalty cards. Too slow? bundling all 3 transactions is a bit unrealistic….
Posted on 07 March 2011 by
Along with many others, I believe that NFC is ready for prime time. Just take a look around the globe: in Japan there are three operators working on offers, in the USA there is a joint venture set up between operators, and here in Europe not only do we have Barclays teaming up with Orange […]
Posted on 29 February 2012 by
In the next post on our series answering questions from mobile influencers, Peggy Anne Salz of MobileGroove raises some thought-provoking points on mobile marketing and NFC payments. NFC-enabled mobile payments from Google and Isis are getting attention, while cloud-based payments offered by the likes of PayPal also appear to be picking up steam. So what […]
Posted on 18 February 2011 by
As part of our series of questions from bloggers and journalists, Sarah Clark, editor of NFC World and author of NFC Business Models, asks Gemalto who is currently in the strongest position to take advantage of the benefits that NFC technology has to offer?
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
