Category: Spain

Mobile World Congress – starting earlier each year

Last year we noticed that Mobile World Congress announcements were being made before the official start of the conference. And it appears that it’s no different this year either. Let’s start with Facebook’s acquisition of popular mass messenger Whatsapp for $19bn. Despite all the hype around the price paid for the app, it’s notable that […]

If money is going to the cloud, and connectivity is…

Continuing our Mobile World Congress influencer Q&A series, Tim Green from Mobile Money Revolution has asked why we need NFC when our money is going to the cloud and connectivity is everywhere. He believes that we could use email or apps instead. Do we think some new form of OTA mobile payment is the future? […]

QR codes and brand recognition via mobile

Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]

The Death of the Rolodex: could NFC put business cards…

Last week saw the launch of MOO.com’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]