Top 10 Mobile Marketing trends for 2011 revisited
Posted on 19 May 2011 by
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 19 May 2011 by Thales DIS
We revisit the predictions that the MMA, Forrester Research and Mobile Marketer made predicted for 2011 a few months ago and tellyou what our views are.
Posted on 02 August 2011 by Thales DIS
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 14 February 2011 by Thales DIS
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
Posted on 04 June 2011 by Thales DIS
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
Posted on 17 February 2011 by Tim Cawsey
I’ve been told to keep the length of my posts down (I’m sorry I wanted to be a novelist) so here’s a quickie video of Caroline Doussot, our Mobile Marketing expert, talking about the offer we’ve been showing at Mobile World Congress. As you can see the SIM is just a small part of the […]
Posted on 18 April 2011 by Thales DIS
With over 5 bn subscribers worldwide, the mobile as a marketing channel is rising. Have a look at some of the stats we’ve compiled to show that we’re talking business here. Vodafone and Claro know what they’re doing…